The Glasgow School of Art’s School of Simulation and Visualisation (SimVis) is to be a partner in the new Tennent’s visitor centre it was announced today, 8 December 2016. SimVis will work with Tennent’s, The Creative Cell and ZM Architectureonthe new visitor centre which will be a major tourist attraction showcasing The Tennent’s Story at its Wellpark site. SimVis will create 3D digital content for The Tennent’s Story, which aims to open its doors to the public in autumn 2017.
“SimVis works at the cutting edge of 3D visualisation, harnessing innovations in the fast moving world of digital technology to create rich content,” Acting Director, Paul Chapman. “We are looking forward to working in partnership with Tennent’s, The Creative Cell and ZM Architecture on this exciting project to create an experience bringing to life the fascinating story of Tennent’s and its growth alongside the City of Glasgow.”
SimVis was also a key partner in the award-winning Battle of Bannockburn visitor experience and has recently collaborated with the University of Hull on the creation of a 3D digital interactive model of celebrated aviatrix, Amy Johnson, ahead of the Hull becoming City of Culture in 2017.
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| Archers in the Battle of Bannockburn experience. The 3D digital content was created by SimVis |
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| Image from the unveiling of the 3D Amy Johnson created by SimVis in partnership with the University of Hull (image Danny Lowson, PA) |
Full text of Tennent’s press release below.
Further information on SimVis
Lesley Booth
0779 941 4474
@GSofAMedia
NEWS RELEASE
Tennent Caledonian Pours Million Pound Investment into Visitor Experience
Scotland’s oldest brewer, Tennent Caledonian, has announced a £1m investment into the Wellpark Visitor Centre in Glasgow’s East End. The planning application, currently with Glasgow City Council, will deliver a state of the art five star tourist attraction showcasing ‘The Tennent’s Story’ at its Wellpark site.
The enhanced visitor experience will bring to life Tennent’s 500 year heritage, telling the story of Tennent’s place in Scottish history, culture and sport, while promoting Tennent’s worldwide reputation as a Master Brewer of quality lager and ales.
Working closely with Scotland’s future creatives, Tennent’s have partnered with The Creative Cell, the Glasgow-based Creative Communications Agency, who are leading the project, together with The School of Simulation and Visualisation at The Glasgow School of Art and ZM Architecture.
The Tennent’s Story aims to open its doors to the public in autumn 2017.
Paul Bartlett, Group Corporate Affairs Director,said:
“This is a hugely exciting time for Tennent’s and this announcement is another significant investment in the future of our business and the Wellpark site. The plans we’ve put in place will transform our current visitor centre into one of Scotland’s premier tourist destinations. We can’t wait to get started.
“Since 1556, Tennent’s has been part of Scotland’s cultural history and we have an incredible story to tell. The current visitor centre attracts over 15,000 local and international tourists every year, and we look forward to welcoming even more people through our doors when The Tennent’s Story opens next year.”
Simon MacQuarrie, MD of The Creative Cell, said:
“The Creative Cell is delighted to be appointed to lead this exciting and significant project for one of Scotland’s most iconic and loved brands. We look forward to working closely with Tennent’s and our project partners to deliver a world-class visitor experience.”
Acting Director of the GSA’s School of Simulation and Visualisation (SimVis), Dr Paul Chapman, said:“SimVis works at the cutting edge of 3D visualisation, harnessing innovations in the fast moving world of digital technology to create rich content. We are looking forward to working in partnership with Tennent’s, The Creative Cell and ZM Architecture on this exciting project to create an experience bringing to life the fascinating story of Tennent’s and its growth alongside the City of Glasgow.”
For more details, please contact Ruiraidh Thomson of Wire – ruiraidh@wearewire.co / 0141 648 9610 / 07803 094 772